Reviewing Taco Bell: The New Value Menu
As you may have previously ascertained, I enjoy a number of things about Taco Bell, the least of which is the actual food.
Don’t get me wrong, I don’t by any means suffer through the food. A good CrunchWrap Supreme or Cheesy Gordita Crunch can really hit the spot, and does just that about once a week on average (Dear Anthony Bourdain, I’m sorry. Love, Cameron). But it’s not just the food — it’s the whole package. The imaginary food names. The awful typeface. The weird purple/pink/teal early 90’s semi-New-Mexico faux-adobe construction. The tiny list of ingredients (and the necessarily bizarre combinations thereof). The hammy commercials. It’s all very … endearing.
Just consider the just-launched and ridiculously-named “New 79¢ 89¢ 99¢ Why Pay More Value Menu” (note: if phrases like “Get Your Grub On” and “Why Pay Mo’” cause you physical pain, do not click that link.). For no particularly apparent reason, Taco Bell has chosen to yet again redesign its Value Menu — and this time there are new offerings. And if you should know one thing about me, it’s that I love new Taco Bell menu items.